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Google SEM (Search
Engine Marketing)

Google SEM (Search
Engine Marketing)

Google Logo
SEM Section

What is SEM?

Search Engine Marketing (SEM) is the act of using paid strategies to increase ranking and search visibility to appear as search results on Search Engine Results Pages (SERPs). SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the call to action (CTA) on the website. Paid search ads can be found on almost any search results page. Advertisers bid on keywords users enter when looking for certain products or services. Google gives advertisers the opportunity for their ads to appear alongside results for those search queries. These paid placements are typically located at the top and bottom of the page. They include an “Ad” designation to let users know that it is a paid placement.

Google Logo
SEM Section
Google Logo
SEM Section

What is SEM?

Search Engine Marketing (SEM) is the act of using paid strategies to increase ranking and search visibility to appear as search results on Search Engine Results Pages (SERPs). SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the call to action (CTA) on the website. Paid search ads can be found on almost any search results page. Advertisers bid on keywords users enter when looking for certain products or services. Google gives advertisers the opportunity for their ads to appear alongside results for those search queries. These paid placements are typically located at the top and bottom of the page. They include an “Ad” designation to let users know that it is a paid placement.

Sem Ads
Sem Shopping Ads

Some paid search ads may also appear as products in a featured carousel.

Sem Ads
Sem Shopping Ads

Some paid search ads may also appear as products in a featured carousel.

SEM Section

There are two standard bidding options: Pay-Per-Click (PPC) Ads or Cost-Per-Thousand-Impressions (CPM). If you’re looking for targeted advertising that lets you target your customers, Google Ads may be right. Interested users will deliberately click on your link upon search. As your campaign progresses, we track impressions, clicks, and conversions. This information helps us know more about your site and even your competitors! It’s important to know who and how you’re going to fight with.

SEM Section

There are two standard bidding options: Pay-Per-Click (PPC) Ads or Cost-Per-Thousand-Impressions (CPM). If you’re looking for targeted advertising that lets you target your customers, Google Ads may be right. Interested users will deliberately click on your link upon search. As your campaign progresses, we track impressions, clicks, and conversions. This information helps us know more about your site and even your competitors! It’s important to know who and how you’re going to fight with.

Why is SEM important?

SEM Section
Organic SEO is great for long-term growth, and SEM is ideal for businesses that want results fast. While SEO can often take months to see actual results, you can be driving clicks and conversions in a brief period with SEM.
PPC and Organic SEO

Why is SEM important?

SEM Section
Organic SEO is great for long-term growth, and SEM is ideal for businesses that want results fast. While SEO can often take months to see actual results, you can be driving clicks and conversions in a brief period with SEM.
PPC and Organic SEO

What are the similarities and differences between SEO and SEM?

SEM is the broader discipline that incorporates SEO. SEM includes paid search results (using tools like Google AdWords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO).

What are the similarities and differences between SEO and SEM?

PPC and Organic SEO
SEM is the broader discipline that incorporates SEO. SEM includes paid search results (using tools like Google AdWords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO).

Similarities of SEO and SEM

tick

Improve the visibility of your website

Both methods will help your site show in the SERPs

using targeting and optimizing for keywords.

tick

Drive a higher amount of relevant and quality traffic

Both encourage users to click through to your site.

tick

Use keyword research to discover and target relevant keywords

Both require keyword research to understand what your

competition is targeting.

tick

Require ongoing testing and optimization

Both require continuous monitoring and tweaking to be

successful long-term and deliver a solid ROI.

Similarities of SEO and SEM

tick

Improve the visibility of your website

Both methods will help your site show in the SERPs

using targeting and optimizing for keywords.

tick

Drive a higher amount of relevant and quality traffic

Both encourage users to click through to your site.

tick

Use keyword research to discover and target relevant keywords

Both require keyword research to understand what your

competition is targeting.

tick

Require ongoing testing and optimization

Both require continuous monitoring and tweaking to be

successful long-term and deliver a solid ROI.

Similarities of SEO and SEM

tick

Improve the visibility of your website

Both methods will help your site show in the SERPs using targeting and optimizing for keywords.

tick

Drive a higher amount of relevant and quality traffic

Both encourage users to click through to your site.

tick

Use keyword research to discover and target relevant keywords

Both require keyword research to understand what your

competition is targeting.

tick

Require ongoing testing and optimization

Both require continuous monitoring and tweaking to be successful long-term and deliver a solid ROI.

SEO

Acquiring, monitoring, and analysing organic (unpaid) traffic patterns

It may take up to months unless you have no competition

Differences

Method

Result and
time taken

SEM

Getting traffic via paid ads

See results instantly within a few clicks when the SEM campaign is live.

SEO

Acquiring, monitoring, and analysing organic (unpaid) traffic patterns

It may take up to months unless you have no competition

Differences

Method

Result and
time taken

SEM

Getting traffic via paid ads

See results instantly within a few clicks when the SEM campaign is live.

SEO Method

Acquiring, monitoring, and analysing organic (unpaid) traffic patterns

SEM Method

It may take up to months unless

you have no competition

Getting traffic via paid ads

SEO Result and time taken

Getting traffic via paid ads

It may take up to months unless you have no competition

SEM Result and time taken

See results instantly within a few

clicks when the SEM campaign is

live.

SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search. SEO is the foundation for good SEM, and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. It would help if you had your SEO in place for Google to see you as a credible website. Both are important in different ways, so don’t ignore your SEO during this process.

TakeControl
TakeControl
TakeControl

SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search. SEO is the foundation for good SEM, and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. It would help if you had your SEO in place for Google to see you as a credible website. Both are important in different ways, so don’t ignore your SEO during this process.

Our services

Being a digital marketing agency that provides one of the best SEM services, we are proud

to have our team specializing in SEM services. Our mission is to bring high-quality and efficient SEM

services to everyone in Asia at an affordable price. 
If you are looking for a trusted digital marketing agency that provides SEM services in 

Asia, check out our range of services below. 

Our services

Being a digital marketing agency that provides one of the best SEM services in Singapore, we are proud to have our team specializing in SEM services. Our mission is to bring high-quality and efficient SEM services to everyone in Singapore and Asia at an affordable price.  If you are looking for a trusted digital marketing agency that provides SEM services in Singapore or Asia, check out our range of services below. 

Highly qualified

Bring highly qualified traffic to your page

Make sure to attract the right users to your landing pages. SEM is very effective in attracting users’ attention and generating clicks by allowing users to filter based on the words they seek. This ensures that your traffic is made up of people who are potentially interested in your brand according to their search history or the algorithms.

Take Control

Take Control of Your Marketing Spend

It is important to know what you’re spending for.

You will only pay for what you use while partnering with our Google Ads specialist. We do not charge extra fees as you can fix a monthly fee for your campaign, and we will take care of the rest for you.

Targeting

Targeting quality and revelant customers

Knowing your target audience is important. Make sure to research the

keywords to search for your service or product.

Insights

Get regular insights

The data and parameters of SEM are available to place contextual advertising

on other websites. It is important to keep yourself updated for a better plan

for the next strategy.

Highly qualified

Bring highly qualified traffic to your page

Make sure to attract the right users to your landing pages. SEM is very effective in attracting users’ attention and generating clicks by allowing users to filter based on the words they seek. This ensures that your traffic is made up of people who are potentially interested in your brand according to their search history or the algorithms.

Take Control

Take Control of Your Marketing Spend

It is important to know what you’re spending for. You will only pay for what you use while partnering with our Google Ads specialist. We do not charge extra fees as you can fix a monthly fee for your campaign, and we will take care of the rest for you.

Targeting

Targeting quality and revelant customers

Knowing your target audience is important. Make sure to research the keywords to search for your service or product.

Insights

Get regular insights

The data and parameters of SEM are available to place contextual advertising on other websites. It is important to keep yourself updated for a better plan for the next strategy.

Total Transparency & Control Over Your Budget. No Hidden Fees!

We provide best SEM services in Singapore, please feel free to contact us about SEM services for any

inquiries.

Total Transparency & Control Over Your Budget. No Hidden Fees!

We provide best SEM services in Singapore, please feel free to contact us about SEM services for any inquiries.