Sports Match Streaming Signals & Website Development
Match signal sources for your platform or a dedicated website
CD Marketing supplies sports match streaming signals for iGaming operators, especially football and cricket. Match video signal sources are the core product. API delivery is one way to connect those signals to your platform.
- Match signals delivered by API: integrate video signal sources and a basic schedule with league names, club or team names, dates and times into your existing website.
- Dedicated streaming website: a separate website built specifically for your match streaming service, with signal integration and features agreed for the project.
Coverage, delivery formats, delay, integration requirements, support and pricing are confirmed during consultation. Live scores, additional fixtures and sports data are optional paid extras beyond the core signal service and its basic match schedule.
Explore our football match streaming signals or cricket match streaming signals. For organic search visibility, see our Google SEO services for iGaming.
Contact us with your target markets, sports and existing website to discuss signal delivery or a dedicated streaming site.
Explore our football streaming website demo
Visit the LiveFootballMy demo website to explore a working example of a dedicated match streaming site.
- Find a match: browse the displayed schedule by date, use the competition and live/upcoming filters, or search for a team.
- View match details: see competition names, teams and scheduled dates and times.
- Open a stream: select an available stream option to view the match in the website’s player.
This demo illustrates the website experience. Our core product is the match video signal source, supplied through API integration into your platform or as part of a dedicated streaming website. Scores and additional sports data shown in the demo are optional paid extras; the features included in your project are agreed separately.
Available matches change with the schedule. Confirm coverage, delivery format, delay, support and your required website features during consultation.
Choose the delivery model for your platform
Operators commonly begin with one practical question: should the streaming experience sit inside the existing platform, or should it run on a dedicated website? The answer affects the technical work, visitor flow and responsibilities on both sides.
| Delivery option | Suitable starting point | What to confirm |
|---|---|---|
| API integration | You already operate a website or platform and have a technical team that can assess an integration. | Integration approach, formats, authentication, display flow, coverage, support process and implementation owner. |
| Dedicated streaming website | You want a separate destination specifically for the live-streaming experience. | Website scope, branding, hosting responsibility, required pages, visitor flow, coverage and ongoing maintenance. |
An API is a delivery method. It is not a substitute for agreeing the scope of the match signal service, integration requirements and commercial terms.
What the basic match schedule includes
For API delivery, CD Marketing can provide a basic match schedule containing league names, club names, dates and times. Live scores, fixtures beyond the agreed basic schedule and other data services can be purchased separately for an additional fee. They are not the core match signal service.
Details to confirm before consultation
- Your existing website or platform, if API integration is being considered.
- The sports required, such as football, cricket or both.
- Whether you need API integration or a dedicated streaming website.
- Your target markets and any territory, rights or compliance requirements your business must address.
- The match schedule fields and optional data you expect to display.
- Your technical contact and the team responsible for approving implementation.
Coverage, signal format, typical delay, support hours, rights requirements and pricing vary by project. They should be documented during consultation and in the commercial agreement.
How to evaluate a match-signal project
Product scope
Ask what is included in the base service and what is optional. Distinguish the match signal source, basic schedule, live-score requirements, fixtures, page design and any additional data.
Implementation responsibility
Record who will integrate an API, build or maintain the website, provide access details, test the user flow and approve the completed work.
Operational and compliance fit
Consider how users discover the stream, how matches are presented and what happens when the schedule changes. Confirm the commercial scope, target markets and any legal, licensing or rights requirements that apply to your business.
Questions operators often ask
Is an API the product?
No. The product is the sports match signal source. An API is one way to deliver the agreed signal and basic schedule into an existing platform. A dedicated streaming website is the other main project option.
Can an existing operator website use the service?
An API integration may be suitable where an operator has an existing website or platform and a technical team to assess the integration. The final approach must be confirmed during consultation.
Does the basic schedule include live scores?
No. The basic schedule includes league names, club names, dates and times. Live scores and additional data are separate optional services that can be discussed for an additional fee.
Can football and cricket be discussed in one project?
Yes. Explain the sports required and the delivery method you are considering. The final scope should identify which sports, pages, integration work and optional services are included.
Contact CD Marketing with your platform, required sport and preferred delivery option to discuss the appropriate project scope.