XiaoHongShu (RED) Marketing
What is XiaoHongShu?
XiaoHongShu is one of the largest community e-commerce platforms that also goes with the name “Little Red Book” or “Red” that was founded in 2015 by Charlwin Mao and Miranda Qu. It has become China’s leading shopping platform for beauty, fashion, and luxury products. It was listed on Forbes’ “Top 50 Most Innovative Companies in China 2018”. XiaoHongShu has over 300 million registered users and 85 million monthly active users in 2021. It was also valued at more than USD 3 billion in 2018 and had the support of giants like Alibaba, Tencent, Zhenfund, Genesis Capital, etc.
On XiaoHongShu, people can post and share product reviews, travel blogs, and lifestyle stories via pictures and short videos. XiaoHongShu is also running RED Mall, a platform on which China consumers can purchase international products. Allowing consumers to share their reviews on products has created a large community, which is helpful for brands on this platform. 80% of the users are young Chinese women who mainly rely on influencers’ recommendations instead of buying famous international brands. XiaoHongShu focuses on a unique blend of trusted user-generated content, word-of-mouth advertising, and online community-building.
We as XiaoHongShu marketing agency in Singapore took the chance because of their significant market and well-known marketing value. Businesses and companies started promoting or sharing their products and services on XiaoHongShu.
Why is XiaoHongShu important?
Increase awareness
Consumers surf the Internet for information about their product preferences through various platforms or channels. Research shows that 92% of consumers buy products based on brand reputation. The venue is a great channel to discover new brands.
Young, high-purchasing power demographic in XiaoHongShu
According to statistics, XiaoHongShu has approximately 300 million registered users, with the most active users being the post-90s and post-95s. Over 80% of users were under 35, while over 90% were female. XiaoHongShu is an effective platform for selling and advertising; it gathers shrewd users who research and review products extensively on the app. XiaoHongShu is an ideal social eCommerce marketing platform for international brands to promote and advertise themselves, especially brands that target a young and sophisticated female demographic.
Benefits of XiaoHongShu
Unique
- 100 million monthly
Active Users - Social commerce
- 90% Female user
- Crossborder
e-commerce
- An interactive
and engaging community - Highly targeted and converting users
- Extensive word-of-mouth effect with KOL marketing
Our Services
Top Choice of XiaoHongShu Marketing Agency in Singapore
XiaoHongShu marketing in Singapore is one of the marketing strategies preferred by companies as its value brings outcomes to despise its new to the market in Singapore.
Drive qualified traffic to your website or app, generate leads, acquire users, increase sales, and get a positive return. XiaoHongShu marketing in Singapore can be overwhelming even for experienced marketers because it keeps evolving.
We’re here to overthrow the stereotype that price relates to quality. Our mission is to bring high-quality and efficient XiaoHongShu Marketing services to everyone in Singapore and Asia at an affordable price.
Implementing a successful XiaoHongShu marketing service can benefit greatly
XiaoHongShu recently launched paid SEM services, which allow brands to promote their products directly. Their SEM services can be categorized into search ads and native ads.
- Search ads: Search ads appear based on users’ search queries. XiaoHongShu ad system will split and recognize practical business terms, match your targeted keywords, and display your ad.
Native ads: Native ads mainly appear when users look for new consumption information and life inspiration on the “Explore” page. The ad system will match the order of users’ group attribution and current ad library and pick the most appropriate ad.
Organic Marketing: It is also essential to create an official brand account for organic marketing. A brand account is different from a store account. The brand account enables your business to promote your brand via posts while engaging your customers. It is also essential to include the right hashtags and keywords when writing content so that your potential customers can see you by searching for similar hashtags.
Using brand account and influencers (KOL): Fastest way to introduce your brand to the Chinese audience is through an influencer or KOL (key opinion leader). Influencers have their public account, which can push messages to their subscribers. They could release an entire article or video talking about your brand, or a banner ad at the end of a content piece will help build brand presence.
Different kinds of businesses have various types of marketing strategies. RY marketing is a professional XiaoHongShu marketing agency in Singapore, and we will guarantee to choose the most suitable one for every kind of business.
XiaoHongShu (RED) Marketing
What is XiaoHongShu?
XiaoHongShu is one of the largest community e-commerce platforms that also goes with the name “Little Red Book” or “Red” that was founded in 2015 by Charlwin Mao and Miranda Qu. It has become China’s leading shopping platform for beauty, fashion, and luxury products. It was listed on Forbes’ “Top 50 Most Innovative Companies in China 2018”. XiaoHongShu has over 300 million registered users and 85 million monthly active users in 2021. It was also valued at more than USD 3 billion in 2018 and had the support of giants like Alibaba, Tencent, Zhenfund, Genesis Capital, etc.
On XiaoHongShu, people can post and share product reviews, travel blogs, and lifestyle stories via pictures and short videos. XiaoHongShu is also running RED Mall, a platform on which China consumers can purchase international products. Allowing consumers to share their reviews on products has created a large community, which is helpful for brands on this platform. 80% of the users are young Chinese women who mainly rely on influencers’ recommendations instead of buying famous international brands. XiaoHongShu focuses on a unique blend of trusted user-generated content, word-of-mouth advertising, and online community-building.
We as XiaoHongShu marketing agency in Singapore took the chance because of their significant market and well-known marketing value. Businesses and companies started promoting or sharing their products and services on XiaoHongShu.
Why is XiaoHongShu important?
Increase awareness
Consumers surf the Internet for information about their product preferences through various platforms or channels. Research shows that 92% of consumers buy products based on brand reputation. The venue is a great channel to discover new brands.
Young, high-purchasing power demographic in XiaoHongShu
According to statistics, XiaoHongShu has approximately 300 million registered users, with the most active users being the post-90s and post-95s. Over 80% of users were under 35, while over 90% were female. XiaoHongShu is an effective platform for selling and advertising; it gathers shrewd users who research and review products extensively on the app. XiaoHongShu is an ideal social eCommerce marketing platform for international brands to promote and advertise themselves, especially brands that target a young and sophisticated female demographic.
Benefits of XiaoHongShu
- 100 million monthly Active Users
- Social commerce
- 90% Female user
- Crossborder e-commerce
- An interactive and engaging community
- Highly targeted and converting users
- Extensive word-of-mouth effect with KOL marketing
Our Services
Top Choice of XiaoHongShu Marketing Agency in Singapore
XiaoHongShu marketing in Singapore is one of the marketing strategies preferred by companies as its value brings outcomes to despise its new to the market in Singapore.
Drive qualified traffic to your website or app, generate leads, acquire users, increase sales, and get a positive return. XiaoHongShu marketing in Singapore can be overwhelming even for experienced marketers because it keeps evolving.
We’re here to overthrow the stereotype that price relates to quality. Our mission is to bring high-quality and efficient XiaoHongShu Marketing services to everyone in Singapore and Asia at an affordable price.
Implementing a successful XiaoHongShu marketing service can benefit greatly
XiaoHongShu recently launched paid SEM services, which allow brands to promote their products directly. Their SEM services can be categorized into search ads and native ads.
- Search ads: Search ads appear based on users’ search queries. XiaoHongShu ad system will split and recognize practical business terms, match your targeted keywords, and display your ad.
Native ads: Native ads mainly appear when users look for new consumption information and life inspiration on the “Explore” page. The ad system will match the order of users’ group attribution and current ad library and pick the most appropriate ad.
Organic Marketing: It is also essential to create an official brand account for organic marketing. A brand account is different from a store account. The brand account enables your business to promote your brand via posts while engaging your customers. It is also essential to include the right hashtags and keywords when writing content so that your potential customers can see you by searching for similar hashtags.
Using brand account and influencers (KOL): Fastest way to introduce your brand to the Chinese audience is through an influencer or KOL (key opinion leader). Influencers have their public account, which can push messages to their subscribers. They could release an entire article or video talking about your brand, or a banner ad at the end of a content piece will help build brand presence.
Different kinds of businesses have various types of marketing strategies. RY marketing is a professional XiaoHongShu marketing agency in Singapore, and we will guarantee to choose the most suitable one for every kind of business.
RY Marketing Agency: Your Partner in Xiaohongshu Marketing in Singapore
Are you looking to reach more customers and grow your brand in China? Xiaohongshu (小红书), also known as Red, is one of the fastest-growing social commerce platforms with over 200 million users. As a leading Xiaohongshu marketing agency in Singapore, RY Marketing Agency can help your business successfully advertise on this platform.
Chinese consumers widely use Xiaohongshu to discover and purchase products, especially foreign brands. Our team has extensive experience promoting brands on Xiaohongshu through KOL marketing, social commerce store creation, campaign management, and data analysis. We help brands develop localized content and run highly targeted campaigns to raise awareness and increase sales amongst Xiaohongshu’s engaged user base.
Whether you are launching your brand in China or want to grow your existing presence, RY Marketing Agency has the Xiaohongshu expertise to get you results. Our data-driven approach ensures your campaigns resonate with Xiaohongshu users and achieve your KPIs. Contact us today to learn more about our Xiaohongshu marketing services.