A clear brief helps an iGaming operator compare proposals that cover the same work. Start with the business problem and the expected deliverables. Labels such as “casino marketing” or “growth services” are too broad to define what a supplier will actually do.
This checklist is for projects involving Google SEO and sports match signal sources or streaming websites, the two core service areas at CD Marketing. You can use it before consultation without knowing every technical answer.
1. Describe the business and the intended audience
Provide the existing website, the markets and languages you intend to serve, and the person responsible for approving the project. Explain the audience in concrete terms and identify markets outside the project’s scope.
Describe the current problem: important service pages are difficult to find, enquiries concern the wrong offering, or the operator needs a separate match viewing website. Include examples of affected pages or the desired viewing journey. This is more useful than a general request to increase traffic.
2. Write the SEO requirements as questions to resolve
- Which pages and services matter most to the business?
- What relevant searches already bring impressions, clicks or enquiries?
- Are there known indexing, content or website structure issues?
- Which languages need original content or reviewed translations?
- Who can implement website changes and approve business claims?
- What reporting period and measures will be used to evaluate progress?
Agree the scope of the initial review before assuming every issue can be fixed within the same engagement. Ask the proposal to identify the pages or deliverables covered, implementation responsibilities, review arrangements and fees. Search rankings and commercial results cannot be guaranteed.
If you are still comparing suppliers, use our iGaming agency selection checklist alongside the brief.
3. Specify the match signals you need
The core streaming product is the match signal source. List the sports, leagues or competitions you want to discuss, along with the audience’s viewing time zones and the website where the streams would appear. Treat this list as requested coverage until it is confirmed.
CD Marketing’s main sports focus is football match signals and cricket match signals. Signal formats, typical delay, match coverage, support arrangements and pricing are details to confirm during consultation.
4. Choose a delivery route to discuss
Dedicated streaming website: explain whether you need a separate site specifically for the livestream service. Identify the desired pages, branding, languages and match browsing experience, then agree what the build includes.
API integration: explain which existing platform will use the match signals and who will implement the connection. The API is the delivery format; it includes match signal sources and a basic schedule containing league names, club or team names, dates and times.
Livescores and additional fixtures data are optional paid extras. List them separately if needed so that a requested extra is not mistaken for part of the core signal service.
5. Use the demonstration as a discussion reference
Explore LiveFootballmy.com and describe the parts of the match browsing and viewing journey relevant to your project. For example, explain how you want users to find a match and what information they should see before opening a stream.
Confirm the final feature list and coverage separately. A public demonstration is not a commitment to include every displayed feature or match in another website.
6. Agree responsibilities and acceptance before work begins
Ask the proposal to name the deliverables, dependencies, approval contact, timetable and ongoing support arrangements. For SEO, record who approves content and publishes technical changes. For a website or API project, agree who handles the integration and how the required functions will be checked.
Keep separate suppliers’ scopes clear. CD Marketing’s offering centres on SEO and match signals with website development; Facebook, Google and TikTok ad management are outside that scope. A marketing proposal should also not be treated as a guarantee of regulatory compliance.
A short brief you can send
“Our website is [URL]. Our priority markets and languages are [details]. We need [SEO / match signals / a dedicated streaming website]. Our main problem is [example]. For streaming, our requested sports and competitions are [details], and our preferred delivery route is [website / API / to discuss]. Our implementation contact is [role], and we would like to confirm [open questions].”
Unknown details can remain open for consultation. Contact CD Marketing with your brief so the discussion starts with the requirements that matter to your business.
