Choosing an iGaming digital agency starts with defining the work you need. The term can cover very different services, so an impressive list of capabilities is not enough to compare suppliers. Ask each agency to describe the deliverables, the people responsible and how you will assess progress.
This checklist is for operators evaluating SEO and sports-streaming support. CD Marketing’s two core services are Google SEO and sports-streaming APIs and dedicated websites. Use the questions below to turn an initial conversation into a clear project scope.
1. Does the agency’s scope match your project?
Describe the problem before asking for a quotation. Do you need to improve existing search pages, organize a content programme, investigate technical SEO issues or build a separate streaming website? A supplier should explain which parts it will deliver and what it needs from your team.
Write down exclusions as well as inclusions. Marketing work should not be assumed to include payment processing, platform security, operator licensing, game development or customer support. Assign ownership of those responsibilities separately where they are relevant to the project.
2. What will the SEO work produce?
Ask for concrete outputs rather than a promise of more traffic. A proposed scope might identify pages to improve, content briefs to prepare, internal links to update and technical issues to resolve. The proposal should say which tasks the agency implements and which it passes to your developer.
Ask how the agency chooses priorities. A useful explanation connects the target audience, search queries, current page performance and the business objective. Our iGaming digital marketing planning guide explains how to structure that work.
3. How will competitor research affect decisions?
Request examples of the questions a competitor review will answer. Which websites compete for your relevant searches? Which topics are poorly explained? Which pages overlap with content you already have? Research should lead to decisions you can review, rather than a list of competitors without a next step.
Competitor analysis can help define a content brief, but it should not become a reason to copy another website’s wording or unsupported claims. Agree who supplies product facts and who approves the final content.
4. How will work and results be reported?
Agree on a baseline, reporting period and the pages or query groups to track. Ask to see completed changes alongside the performance data. A report should help you distinguish work delivered from outcomes observed.
For SEO, discuss relevant impressions, clicks and search positions alongside enquiry quality where tracking is available. Ask how the agency handles small data samples, seasonal changes and differences between brand and other searches. Treat guaranteed rankings or fixed revenue promises cautiously; a supplier should explain uncertainty rather than hide it.
5. Which streaming delivery option do you need?
If streaming is part of the project, specify whether you need an API for your existing platform or a dedicated website for the streaming service. These are different implementation scopes and should be quoted clearly.
CD Marketing’s API includes match signals and a basic schedule with league names, club names, dates and times. Live scores and additional fixtures or data are available separately for an additional fee. Confirm signal coverage, formats, typical delay, support arrangements and integration requirements during consultation.
Review the football streaming and cricket streaming service pages for the relevant starting point. The football demo at LiveFootballmy.com illustrates a dedicated website; the final project requirements still need to be agreed.
6. What happens at review and handover?
Before work starts, agree who reviews content, approves implementation and accepts completed deliverables. For a website project, define what the handover contains, who maintains it and how later changes are requested. For ongoing SEO, agree how priorities will be revisited as evidence accumulates.
Keep access arrangements and documentation clear. Identify the accounts your team owns, the access the supplier needs and the person responsible for each approval. This makes it easier to continue the work when staff or suppliers change.
A short brief to send before consultation
- Your website, target markets, languages and intended audience.
- The specific problem and the pages or systems involved.
- The service needed: SEO, streaming API or dedicated streaming website.
- Available search data and the outcomes you want to measure.
- Your internal content reviewer and implementation contact.
- For streaming, the sports required and any known integration constraints.
Contact CD Marketing with your brief to discuss a suitable scope. For a comparison of the two streaming delivery options and SEO, read the iGaming services buyer’s guide.
