CD Marketing provides two core services for iGaming operators: Google SEO and sports match signal sources, particularly football and cricket. Operators can discuss signals delivered through an API or a separate website built for their live-streaming service.
Each project starts with the business requirement. Improving organic search visibility involves different work from adding match streams to a website. Defining that requirement first makes it easier to agree the right scope, responsibilities and measures of success.
Google SEO for iGaming websites
Our Google SEO services focus on the website an operator runs, the audiences it wants to reach and the pages that support those goals. A useful starting point is the existing site, its priority languages and markets, and any available Search Console data.
The consultation can cover technical issues that affect search visibility, the purpose of existing pages, keyword research, content improvements and internal links. The proposal then defines which work is included, who implements changes and how progress will be reviewed.
For example, an operator may need to understand why an important service page is not appearing in relevant searches. Another may have many articles that repeat the same information. Those situations need different priorities, even when both projects are described as SEO.
Relevant impressions, organic clicks and the visibility of important pages provide useful context. Enquiries or other agreed conversions can add business context where tracking is available. We do not guarantee a particular ranking or a fixed time to reach it.
Football and cricket match signal sources
The main streaming product is the match signal source. API delivery and a dedicated website are two ways an operator can use that product.
Start by discussing the football match signal sources or cricket match signal sources required for the project. Identify the intended audience, the matches or competitions of interest and where viewers would access the streams. Specific availability and technical requirements are confirmed during consultation.
API delivery for an operator’s website
The API option supplies match signal sources together with a basic schedule containing league names, club or team names, dates and times. This option is relevant when an operator wants to discuss integrating the service into its own website.
The integration requirements need to be agreed with the team responsible for that website. Discuss how match information should appear, how the integration will be tested and who will handle implementation before committing to a launch plan.
Livescores and additional fixtures or data services are separately purchasable extras. They should not be assumed to form part of the core signal service.
A separate website for live streaming
The second option is a website built specifically for the operator’s livestream service. This gives the project a defined website scope alongside the signal requirement.
During consultation, explain how this site should relate to the existing operator website, which languages it needs and what visitors should be able to find. Website development and signal delivery should each have clear deliverables in the proposal.
What is confirmed during consultation
Match coverage, delivery formats, typical delay, support arrangements and pricing depend on the agreed project. A general service description should not be treated as a specification for every operator.
Bring a short requirements list covering:
- The sports and competitions you want to discuss.
- Your audience markets and intended distribution territories.
- Whether you need API delivery or a separate streaming website.
- The website platform and technical contact, where relevant.
- Any additional data requirements, such as livescores.
- Your testing, support and launch requirements.
Ask for the applicable coverage, distribution permissions and technical terms to be confirmed before launch. Reviewing a demonstration does not establish those terms for another project.
What to check in the live demo
You can visit the LiveFootballmy.com football website demo to understand the type of website experience you want to discuss.
Use the visit to prepare practical questions. Consider how you would want matches organized, what information visitors need before choosing a match and how the experience should work on their devices. Note which parts suit your intended audience and which would need to change.
The demo is a discussion aid. The content visible during a visit does not establish a contractual match list, a latency commitment or the availability of every feature in another project.
Prepare your project brief
For SEO, share your website URL, priority products, target languages and the search problem you want to solve. For match signals, share your sports requirements and preferred delivery option. If both services are relevant, identify separate goals for each.
Our guide to preparing an SEO and streaming brief explains how to organize those requirements. You can then contact CD Marketing to discuss the scope.
Service questions
Is API access the main product?
The core product is the match signal source. An API is one delivery option; building a dedicated streaming website is the other service option discussed here.
Are livescores included with the signal service?
Livescores and additional fixtures or data are optional paid extras. The core API offering includes the signals and a basic league, team, date and time schedule. Confirm the exact inclusions in your proposal.
